We are already into our second week of 2014 and I bet many of you have set new years resolutions. Maybe it is to join a gym and get into a healthy lifestyle, or maybe it is to stop eating chocolate. But what about for business and website owners?
Have you considered updating your website to make it more current with today’s market? Here are 5 reasons why you should consider doing so.
Has your ranking on Google or other search engines dwindled recently? Take a look at your competition and see what they are doing differently to get an idea. Do your competitors blog through their website? You may want to consider that as an option.
As of June 2013, approximately 7 in 10 UK residents own a smartphone (source). Another popular device is a tablet. Think about the amount of times you or friends/family “Google” a business on the move. Maybe it’s to get a contact number or address, or to check out their products and services before arriving. A responsive website allows your design to change and optimize better visually when viewing on a mobile device. This means people can browse your website easier and gives them a user-friendly experience.
3) Giving a Fresh Look
Everything needs a refurbish now and then. Businesses do it inside their shop by re-painting walls, purchasing new furniture or simply moving furniture around. Your website should be no different. In the space of a few years, your business has most likely grown. Customers will like the new website too, as it could spark re-interest in your service and they’ll probably browse around to see what has changed. If you didn’t offer a particular product or service in the past, you may do now. If you have the same old website, people can just make assumptions that you still don’t have a particular product or service they were after last time and be put off contacting you.
4) Technological Advances
Every year, technology is expanding. How does this relate to your website?
In the last year, we’ve seen new languages appear or become popular, such as CSS3 and Jquery. We’ve seen Content Management Systems become much more user-friendly with the amount of front-end and back-end developments available to them. This is important for businesses to constantly change their content. Google like a regularly updated website with new, high quality content available. From an SEO point of view, this will benefit you as more people will link to you and your website will be optimized better, in-turn ranking higher on Google and other search engines. The most important, however, are the security updates. Developers that produce software such as WordPress are constantly patching up and releasing new versions of the software to keep it up-to-date with security threats. If you have an out-of-date website, you could be at risk to hackers and malpractice.
5) Internet Browsers
Gone are the days where Internet Explorer was the daddy of the browsers. These days, Google Chrome and Mozilla Firefox are outperforming it. Safari is also on a rise because of its use with Apple products. A good web designer will ensure that your website is compatible with all browsers. Not only that, but you need to make sure its backwards-compatible too; every now and then you may get a potential client on a very old computer who has never updated his browser. Your viability will suffer if you just focus on a single browser.
If you are interested in updating your website, talk to the Sherwood Studio team! You can either email us at firstname.lastname@example.org or contact the Nottingham office via telephone on 0115 8882226.